In 2015 Disney launched a new Star Wars trilogy — with very limited press access. My challenge as a newly appointed arts director was to produce comprehensive and engaging coverage, without much better knowledge of the content of the movie than our audience had.
I assembled a cross-functional team of writers, photographers, and UX designers, and we decided to focus on mobile platforms and video.
The centerpiece of our coverage was a two-minute video that would drive four million views and draw worldwide attention.
The cast wasn’t made available for an original photo shoot, but some local Star Wars fans were happy to get dressed up to participate.
Photographing authentic fans in costume helped illustrate the lasting impact the franchise has had on lives.
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